Our Mission: Redefine responsible luxury
At Laurenti New York, we craft jewelry for the courageous and resilient women of today, serving as a medium to pass on their stories to future generations. Being a creation-driven brand, a committed sustainable luxury leader, and a human-driven company is made possible through our long-term value perspective.
Ms. Petrovic founded the company with a steadfast belief in the profound influence has on individuals, connecting stories, generations, and history. Her approach to life, design, and leadership is rooted in the creating long-term value.
This long-term perspective empowers our brand to be a force for positive transformation. We embrace the opportunity and responsibility to leverage our creativity, team and productions to think, plan, and act in a manner that prioritizes the long-term well-being of society, the planet, as well as our own.
Laurenti is first and foremost about creation. It's also about being a profoundly human-driven company committed to creating long-term value for the brand and for our community.
Through our exquisite modern heirlooms, we aim to capture and connect life's greatest stories ensuring a lasting legacy.
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Our Purpose
Our purpose is to create more transparency, sustainability, and inclusivity in the jewelry industry by setting the highest standards. To achieve this we build upon these four core pillars.
Our Sustainability
We are dedicated to sustaining people, planet, and product through ongoing efforts and tracking progress in our annual sustainability report.
Our designs
We increase our positive impact on people and the planet by designing sustainable jewelry, responsibly sourcing materials, and operating our business efficiently. Our in-house designs are released weekly, in limited quantities, and only manufacture more based on consumer demand to reduce waste.
Our committments
In many corners of the city, women have limited access to opportunities and financial resources to build a life of their own. We’re helping change that.
In 2023, we partnered with the New York Women's Foundation to boost women's economic empowerment and entrepreneurship. Together, Laurenti and The New York Women's Foundation aim for sustained economic security and justice for women and girls.
Shop the Karma Necklace: For every purchase, we will be donating 30% of our net proceeds to the New York Women's Foundation to benefit their work to empower women and communities.