Our Story
Founded in the vibrant heart of New York City in 2022, LAURENTI NEW YORK emerged as a fine jewelry and accessories brand by Lauren Petrovic.
LAURENTI sets a new standard for the evolution of responsible luxury, daringly pushing boundaries within the traditional diamond and jewelry industry, while embracing boundless creativity with every turn.
In an industry that has been historically dominated by men, we are proud to be a female founded and run company! We are determined to break traditional barriers as we work to create exceptional bespoke modern heirlooms and fine jewelry collectibles that are not only on trend and affordable, but also will last for a lifetime.
Lauren Petrovic
Founder and CEO
"I founded Laurenti after realizing the lack of trust, transparency, and provenance in the jewelry industry. I fell into the industry purely by chance, and discovered the old world behind NYC’s 47th Diamond District. From the beginning, I noticed a big opportunity to bring a fresh perspective to an antiquated industry.
I started to build strong relationships with multi-generational suppliers, dealers of precious gems and master craftsmen... I learned how to source diamonds, design and create fine jewelry. It was pure magic. From the start my goal was to create a new era of trust, transparency, and sustainability for the jewelry and broader luxury industry. It was then and there I decided to devote my early career to the industry."
Craftsmanship
For decades, Laurenti's master jewelers have crafted for the most selective houses and discerning clients worldwide. Today, we proudly bring this expertise directly to you. Each Laurenti creation originates in New York, emphasizing design, quality, and sustainability under the skilled hands of our master jewelers. Each piece is meticulously crafted to uphold lasting quality for generations to come.
responsibly sourced materials
We increase our positive impact on people and the planet by prioritizing the quality of our jewelry and products above all, which means designing ethical jewelry using only the finest gold, natural diamonds and colored gemstones. All of our materials are responsibly sourced, ensuring a conflict-free provenance.
Our fine jewelry is made with solid gold and ethically sourced natural diamonds & colored gemstones. We also work with lab grown diamonds based on customer requests!
Timeline
Immersing herself in the intricacies of the diamond industry, it was in New York's Diamond District Lauren accessed the old-world trade and built relationships with generational suppliers, dealers, and traditional craftsmen. Naturally, she learned all facets of the business: learning how to source diamonds, and creating jewelry in the best conditions with people who possess deep knowledge of master craftsmanship. It was there she found her calling and decided to devote her career to the industry.
Early on, Lauren saw how fascinating the diamond industry was and wanted to open up access to a broader segment. Recognizing not many of her peers knew about diamond dealers and traditional jewelers, other than large corporate household luxury brands, she recognized an opportunity in the market. First, she saw how desperately the industry needed more trust and transparency. Secondly, she wanted to protect and preserve this dying craft on New York’s 47th street which the industry depends on.
In an industry that has been historically dominated by men, Lauren, a first-generation diamantaire, established LAURENTI NEW YORK with the intention of increasing trust, transparency, and sustainability. With unwavering vision and determination, Lauren is disrupting with her vision to design innovative, sustainable, and bespoke pieces that are both inspirational and attainable.
Immersing herself in the intricacies of the diamond industry, it was in New York's Diamond District Lauren accessed the old-world trade and built relationships with generational suppliers, dealers, and traditional craftsmen. Naturally, she learned all facets of the business: learning how to source diamonds, and creating jewelry in the best conditions with people who possess deep knowledge of master craftsmanship. It was there she found her calling and decided to devote her career to the industry.
Early on, Lauren saw how fascinating the diamond industry was and wanted to open up access to a broader segment. Recognizing not many of her peers knew about diamond dealers and traditional jewelers, other than large corporate household luxury brands, she recognized an opportunity in the market. First, she saw how desperately the industry needed more trust and transparency. Secondly, she wanted to protect and preserve this dying craft on New York’s 47th street which the industry depends on.
In an industry that has been historically dominated by men, Lauren, a first-generation diamantaire, established LAURENTI NEW YORK with the intention of increasing trust, transparency, and sustainability. With unwavering vision and determination, Lauren is disrupting with her vision to design innovative, sustainable, and bespoke pieces that are both inspirational and attainable.
When we began our journey in the jewelry industry and couldn’t find a creative solution that met ours, we created our own. We started by creating a rigorous protocol for diamond and gold sourcing that goes beyond current industry practices. Each gemstone is selected for their quality, ethical and environmentally responsible origins.
The brand is continuing its traceability efforts by offering clients blockchain-enabled certificates to provide traceability of their jewelry's origin and redefining ownership to real-world assets. We are one of the first fine jewelry brands to offer blockchain-enabled certificates, to provide traceability of a diamond’s origin and ownership. Choosing fine jewelry from Laurenti New York offers unparalleled trust and transparency of your diamond’s provenance. To learn more about our initiative click here.
When we began our journey in the jewelry industry and couldn’t find a creative solution that met ours, we created our own. We started by creating a rigorous protocol for diamond and gold sourcing that goes beyond current industry practices. Each gemstone is selected for their quality, ethical and environmentally responsible origins.
The brand is continuing its traceability efforts by offering clients blockchain-enabled certificates to provide traceability of their jewelry's origin and redefining ownership to real-world assets. We are one of the first fine jewelry brands to offer blockchain-enabled certificates, to provide traceability of a diamond’s origin and ownership. Choosing fine jewelry from Laurenti New York offers unparalleled trust and transparency of your diamond’s provenance. To learn more about our initiative click here.
