Laurenti New Yorks creates jewelry to be worn by the brave and strong women of today, to tell their stories to the women of tomorrow.
Ms. Petrovic founded the company with a steadfast belief in the substantial impact that jewelry has on individuals, linking stories, generations and history. Her approach to life, design, and leadership is centered around the creation and establishment of long-term value.
This perspective gives the company the ability to help drive positive change. It gives the possibility, and the responsibility to use the power of their creativity, their people, and their products, to think, plan, and act with society's and the planet's long-term interests in mind, as well as their own.
To bring inspiration, creative expression, and joy to women through jewelry that encourages her to live boldly and graciously from the inside out.
To provide women with a creative medium to discover personal style and express their individuality through the jewelry they wear.
To be the leading luxury brand for the next generation, reinventing luxury to create sustainable long-term value for both business and the world.