Creating long-term value

The Next generation of responsible luxury

At Laurenti New York, we craft jewelry for the courageous and resilient women of today, serving as a medium to pass on their stories to future generations.

Ms. Petrovic founded the company with a steadfast belief in the profound influence jewelry has on individuals, connecting stories, generations, and history. Her approach to life, design, and leadership revolves around creating enduring value.

This long-term perspective empowers our brand to be a force for positive transformation. We embrace the opportunity and responsibility to leverage our creativity, team and productions to think, plan, and act in a manner that prioritizes the long-term well-being of society, the planet, as well as our own.

who we are

“LAURENTI IS FIRST AND FOREMOST ABOUT CREATION. IT’S ALSO ABOUT BEING A PROFOUNDLY HUMAN-DRIVEN COMPANY COMMITTED TO CREATING LONG-TERM VALUE FOR THE BRAND AND FOR OUR COMMUNITY.”

Purpose

To create more transparency, sustainability, and inclusivity in the jewelry industry by setting the highest standards. Through our exquisite modern heirlooms, we aim to capture and connect life's greatest stories, ensuring a lasting legacy of beauty and authenticity.

Vision

To be the leading luxury brand driving industry-wide change towards a more transparent, connected and sustainable future.

our VALUES

Company Culture

Quality

Trust & transparency

Collaboration

bold creativity

our journey towards a sustainable future

our promise

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