Laurenti New York is a women’s luxury brand specializing in fine jewelry and accessories. Founded by Lauren Petrovic, Laurenti New York was built on principles of timelessness, sustainability, collaboration, and cultural curiosity.
Deeply cosmopolitan, the brand draws its inspiration from the world of 20th Century Design. Our collections fuse fashion, art, and jewelry into signature designs that honor old-world craftsmanship while embracing innovative and creative practices. We aim to push boundaries and challenge norms within the traditional diamond and jewelry industry.
Our story is one of vibrant passion, and a global yet distinct style, evoked through a modern and elegant aesthetic.
Conceived by its designer as an elevated, sophisticated, and essential style, the brand celebrates high-quality materials, traditional craftsmanship, and a modern collection of fine jewelry and accessories.
As long as she could remember, founder and designer Lauren Petrovic loved fashion and dress-up. She recalls climbing the impossibly narrow and steep staircase to the top floor in her grandmother’s home and getting lost for hours, tucked away between infinite boxes of vintage jewelry, velvet pillbox hats, and beautiful beaded gossamer gowns. It was more than a collection of beautiful things; it was inspiration, and a magical collection of life.
Lauren felt the magic of her grandmother’s collections. All of the stories, glimpses of history, and emotions brought alive by these pieces.
Laurenti New York designs and curates collections that pay homage to the stories that jewelry tells and the emotions it evokes. It brings Lauren back to the days of getting lost in her grandmother’s collection and is a conduit to tell the story of those who have inspired her along the way.
Laurenti New York crafts exquisite pieces that exude the enchanting essence of New York. With meticulous attention to detail and a deep understanding of empowered women’s desires, Lauren designs elegant and captivating jewelry that transcends occasions and brings feeling to the everyday. Each piece is thoughtfully crafted to be visually distinct, and captivating. Her creations reflect the sophisticated charm of New York, offering discerning wearers a graceful medium to express themselves with confidence and elegance.
We specialize in a diverse range of styles that embody the height of sophistication, enabling women to discover and articulate their unique essence. We provide a transformative and liberating opportunity for women to express themselves with jewelry.
In each collection, you will find Lauren's adoration for fashion, art and travel. We bring a global yet distinct style, rooted in personal storytelling to reflect the wearer’s unique individual journey.