Our Story
Laurenti New York has crafted more than jewelry - it has crafted legacies. Starting in New York’s Diamond District, Lauren Petrovic first discovered the transformative power of jewelry. It wasn’t just the brilliance of the diamonds - it was the energy, the history, the unspoken promise that a single piece could carry generations of meaning. That spark became Laurenti New York.
Founded in 2022, Laurenti was born from a single vision: to create heirloom-worthy jewelry that reflects the legacy of the wearer. Rooted in old-world craftsmanship and reimagined for the modern world, Laurenti is where fine design meets purpose.
Lauren Petrovic
Founder and CEO
"To me, the truest expression of Laurenti is feeling empowered to invest in oneself - and to build a legacy that inspires future generations.”
Lauren Petrovic is a modern custodian of timeless values. A designer, storyteller, and entrepreneur, she brings a deeply personal philosophy to her work - one rooted in intentionality, authenticity, and sustainability.
From commissioned heirlooms to bespoke bridal, Lauren’s vision is clear: jewelry should not only be beautiful, it should be meaningful. With every creation, she invites her clients to honor their milestones, embrace their individuality, and build a legacy that lasts.
Craftsmanship that endures
For decades, Laurenti’s master jewelers have crafted for the world’s most selective houses and discerning clients. Today, we bring that same uncompromising excellence directly to you.
Every Laurenti piece is designed and produced in New York. Behind each design is a team of craftsmen who meticulously handcraft with precision, care, and respect for time-honored techniques. We believe that true luxury is made slowly - and meant to last a lifetime, and beyond.
Design with soul
Laurenti’s aesthetic draws on the golden era of 20th-century design - when elegance was intuitive, and details whispered rather than shouted. Inspired by architecture, natural forms, and the inner lives of our clients, our jewelry speaks to those who seek quiet power and bold simplicity.
Each piece is more than an accessory - it’s a vessel for memory, identity, and purpose.
responsibly sourced. transparently made.
We believe luxury should leave a legacy of integrity. Laurenti New York is committed to ethical sourcing and supply chain transparency at every step.
We work exclusively with natural and lab-grown diamonds that are conflict-free and traceable. Every Laurenti diamond is paired with blockchain-backed certification to ensure full transparency - from mine to masterpiece.
We also prioritize recycled and refined precious metals and partner only with vetted suppliers who meet the highest environmental and social standards.
Timeline
Ms. Petrovic’s passion for the industry was ignited when she first stumbled upon New York City's iconic 47th Diamond District. She quickly uncovered the rich legacy and traditions of the industry, and saw an opportunity to bring a fresh perspective to an antiquated industry. Building strong relationships with multi-generational suppliers, gem dealers, and master craftsmen, Lauren immersed herself in diamond sourcing and jewelry design. She was a quick study of jewelry manufacturing, and the market for precious stones.
Early on, Lauren saw how fascinating the diamond industry was and wanted to open up access to a broader segment. Recognizing not many of her peers knew about diamond dealers and traditional jewelers, other than large corporate household luxury brands, she recognized an opportunity in the market.
Ms. Petrovic’s passion for the industry was ignited when she first stumbled upon New York City's iconic 47th Diamond District. She quickly uncovered the rich legacy and traditions of the industry, and saw an opportunity to bring a fresh perspective to an antiquated industry. Building strong relationships with multi-generational suppliers, gem dealers, and master craftsmen, Lauren immersed herself in diamond sourcing and jewelry design. She was a quick study of jewelry manufacturing, and the market for precious stones.
Early on, Lauren saw how fascinating the diamond industry was and wanted to open up access to a broader segment. Recognizing not many of her peers knew about diamond dealers and traditional jewelers, other than large corporate household luxury brands, she recognized an opportunity in the market.
Laurenti New York officially launches, bringing a new voice to the fine jewelry world - one centered on traceability, timeless design, and personalized experience. Lauren forges direct relationships with multi-generational artisans, eliminating industry opacity and offering clients access to true craftsmanship.
Laurenti New York officially launches, bringing a new voice to the fine jewelry world - one centered on traceability, timeless design, and personalized experience. Lauren forges direct relationships with multi-generational artisans, eliminating industry opacity and offering clients access to true craftsmanship.
After noticing a lack of trust and transparency, Laurenti started by creating a rigorous protocol for diamond and gold sourcing that goes beyond current industry practices.
Laurenti introduces its blockchain-backed provenance program, becoming one of the first fine jewelry brands to pair digital traceability with fine design click here.
After noticing a lack of trust and transparency, Laurenti started by creating a rigorous protocol for diamond and gold sourcing that goes beyond current industry practices.
Laurenti introduces its blockchain-backed provenance program, becoming one of the first fine jewelry brands to pair digital traceability with fine design click here.
Laurenti also deepened its focus on sustainability and legacy.
- Hosted its first private pop-up at the iconic Lotte New York Palace Hotel, bringing its bespoke experience to a historic setting and expanding its community of collectors and clients.
- Launches post-consumer diamond reuse program for custom designs
- Expands bespoke services with virtual consultations, heirloom resets, and access to rare fancy cuts and fancy colored diamonds.
- Introduces Women Building Legacy campaign, spotlighting purpose-driven founders and creatives
- Enters strategic retail partnership with iconic jeweler William Barthman Jeweler, bringing Laurenti’s signature pieces to a broader clientele
Laurenti also deepened its focus on sustainability and legacy.
- Hosted its first private pop-up at the iconic Lotte New York Palace Hotel, bringing its bespoke experience to a historic setting and expanding its community of collectors and clients.
- Launches post-consumer diamond reuse program for custom designs
- Expands bespoke services with virtual consultations, heirloom resets, and access to rare fancy cuts and fancy colored diamonds.
- Introduces Women Building Legacy campaign, spotlighting purpose-driven founders and creatives
- Enters strategic retail partnership with iconic jeweler William Barthman Jeweler, bringing Laurenti’s signature pieces to a broader clientele
Looking ahead, 2025 will debut Bespoke Archives, a digital feature to preserve the story behind each custom piece, and introduce resale authentication to support long-term value and circularity, while continuing to scale partnerships with impact-driven suppliers and retailers globally.
Looking ahead, 2025 will debut Bespoke Archives, a digital feature to preserve the story behind each custom piece, and introduce resale authentication to support long-term value and circularity, while continuing to scale partnerships with impact-driven suppliers and retailers globally.
A Legacy in the making
Our clients are founders, creatives, mothers, daughters, and visionaries. They don’t just wear Laurenti - they build with it.
Whether marking a milestone or beginning a new chapter, Laurenti is here to honor the brilliance of your journey. Because when you invest in something timeless, you invest in everything that comes after you.
Begin your legacy
Your story deserves a legacy piece. Start your journey with Laurenti - book a private viewing or begin your bespoke design today.
