Our Story
Embark on a journey with Laurenti New York, where timeless elegance meets modern heirlooms and fine jewelry. With 2 years of crafting bespoke fine jewelry, our master jewelers bring decades of expertise directly to you. From bespoke bridal engagement rings to everyday luxury, we're leading the way in responsible luxury, guaranteeing ethically sourced gemstones and gold in each meticulously crafted treasure designed to be cherished for generations. Step into the future of luxury and create a legacy with Laurenti.
Lauren Petrovic
Founder and CEO
"To me, the truest expression of Laurenti is feeling empowered to invest in oneself and the community around you, and to build your own lasting legacy that inspires future generations.”
Craftsmanship
For decades, Laurenti's master jewelers have crafted for the most selective houses and discerning clients worldwide. Today, we proudly bring this expertise directly to you. Each Laurenti creation originates in New York, emphasizing design, quality, and sustainability under the skilled hands of our master jewelers. Each piece is meticulously crafted to uphold lasting quality for generations to come.
Our Designs
Inspired by 20th-century design and a cosmopolitan ethos, our brand fuses fashion, art, and jewelry to create timeless, elegant pieces. Laurenti embodies a global yet unique style, showcasing modern sophistication and precision in every creation, from bespoke bridal pieces to modern heirlooms. Our collections celebrate traditional craftsmanship with a focus on high-quality materials, offering elegant and essential fine jewelry and accessories.
responsibly sourced materials
We increase our positive impact on people and the planet by prioritizing the quality of our jewelry and products above all, which means designing ethical jewelry using only the finest gold, natural diamonds and colored gemstones. All of our materials are responsibly sourced, ensuring a conflict-free provenance.
Our fine jewelry is made with solid gold and ethically sourced natural diamonds & colored gemstones. We also work with lab grown diamonds based on customer requests!
Timeline
Ms. Petrovic’s passion for the industry was ignited when she first stumbled upon New York City's iconic 47th Diamond District. She quickly uncovered the rich legacy and traditions of the industry, and saw an opportunity to bring a fresh perspective to an antiquated industry. Building strong relationships with multi-generational suppliers, gem dealers, and master craftsmen, Lauren immersed herself in diamond sourcing and jewelry design. She was a quick study of jewelry manufacturing, and the market for precious stones.
Early on, Lauren saw how fascinating the diamond industry was and wanted to open up access to a broader segment. Recognizing not many of her peers knew about diamond dealers and traditional jewelers, other than large corporate household luxury brands, she recognized an opportunity in the market.
Driven by a vision to revolutionize the fine jewelry landscape, Petrovic made it her mission to instill trust, transparency, and sustainability into the industry. Her early career was dedicated to shaping the next era of responsible luxury, leading Laurenti New York towards a future defined by quality, innovation, collaboration, and bold creativity.
Ms. Petrovic’s passion for the industry was ignited when she first stumbled upon New York City's iconic 47th Diamond District. She quickly uncovered the rich legacy and traditions of the industry, and saw an opportunity to bring a fresh perspective to an antiquated industry. Building strong relationships with multi-generational suppliers, gem dealers, and master craftsmen, Lauren immersed herself in diamond sourcing and jewelry design. She was a quick study of jewelry manufacturing, and the market for precious stones.
Early on, Lauren saw how fascinating the diamond industry was and wanted to open up access to a broader segment. Recognizing not many of her peers knew about diamond dealers and traditional jewelers, other than large corporate household luxury brands, she recognized an opportunity in the market.
Driven by a vision to revolutionize the fine jewelry landscape, Petrovic made it her mission to instill trust, transparency, and sustainability into the industry. Her early career was dedicated to shaping the next era of responsible luxury, leading Laurenti New York towards a future defined by quality, innovation, collaboration, and bold creativity.
When we began our journey in the jewelry industry and couldn’t find a creative solution that met ours, we created our own. We started by creating a rigorous protocol for diamond and gold sourcing that goes beyond current industry practices. Each gemstone is selected for their quality, ethical and environmentally responsible origins.
The brand is continuing its traceability efforts by offering clients blockchain-enabled certificates to provide traceability of their jewelry's origin and redefining ownership to real-world assets. We are one of the first fine jewelry brands to offer blockchain-enabled certificates, to provide traceability of a diamond’s origin and ownership. Choosing fine jewelry from Laurenti New York offers unparalleled trust and transparency of your diamond’s provenance. To learn more about our initiative click here.
When we began our journey in the jewelry industry and couldn’t find a creative solution that met ours, we created our own. We started by creating a rigorous protocol for diamond and gold sourcing that goes beyond current industry practices. Each gemstone is selected for their quality, ethical and environmentally responsible origins.
The brand is continuing its traceability efforts by offering clients blockchain-enabled certificates to provide traceability of their jewelry's origin and redefining ownership to real-world assets. We are one of the first fine jewelry brands to offer blockchain-enabled certificates, to provide traceability of a diamond’s origin and ownership. Choosing fine jewelry from Laurenti New York offers unparalleled trust and transparency of your diamond’s provenance. To learn more about our initiative click here.
