Next generation of responsible luxury
We are pioneers. We are disruptors. We are innovators. Join us in shaping the future of responsible luxury.
Our Story
Laurenti New York stands as a beacon of luxury, offering a curated selection of investment modern heirlooms and fine jewelry. Founded by Lauren Petrovic, the brand is rooted in timeless values of quality, innovation, collaboration, and bold creativity.
Ms. Petrovic founded the company with a steadfast belief in the profound influence jewelry has on individuals, connecting stories, generations, and history. Her approach to life, design, and leadership is rooted in the creating long-term value. This long-term perspective empowers our brand to be a force for positive transformation. We embrace the opportunity and responsibility to leverage our creativity, team and productions to think, plan, and act in a manner that prioritizes the long-term well-being of society, the planet, as well as our own.
Deeply cosmopolitan, the brand draws inspiration from 20th Century Design, melding the worlds of fashion, art, and jewelry into exquisite creations that embodies a timeless elegance while embracing innovative and creative practices. We aim to push boundaries and challenge conventional norms within the traditional diamond and jewelry industry, paving the way for the future of responsible luxury.
Our story is one of a vibrant passion and a global yet distinct style, evoked through a modern and elegant aesthetic. Crafted with precision and elegance in mind, the brand celebrates high-quality materials, traditional craftsmanship, and an array of modern heirlooms and collectibles.
Timeline
Immersing herself in the intricacies of the diamond industry, it was in New York's Diamond District Lauren accessed the old-world trade and built relationships with generational suppliers, dealers, and traditional craftsmen. Naturally, she learned all facets of the business: learning how to source diamonds, and creating jewelry in the best conditions with people who possess deep knowledge of master craftsmanship. It was there she found her calling and decided to devote her career to the industry.
Early on, Lauren saw how fascinating the diamond industry was and wanted to open up access to a broader segment. Recognizing not many of her peers knew about diamond dealers and traditional jewelers, other than large corporate household luxury brands, she recognized an opportunity in the market. First, she saw how desperately the industry needed more trust and transparency. Secondly, she wanted to protect and preserve this dying craft on New York’s 47th street which the industry depends on.
In an industry that has been historically dominated by men, Lauren, a first-generation diamantaire, established LAURENTI NEW YORK with the intention of increasing trust, transparency, and sustainability. With unwavering vision and determination, Lauren is disrupting with her vision to design innovative, sustainable, and bespoke pieces that are both inspirational and attainable.
Immersing herself in the intricacies of the diamond industry, it was in New York's Diamond District Lauren accessed the old-world trade and built relationships with generational suppliers, dealers, and traditional craftsmen. Naturally, she learned all facets of the business: learning how to source diamonds, and creating jewelry in the best conditions with people who possess deep knowledge of master craftsmanship. It was there she found her calling and decided to devote her career to the industry.
Early on, Lauren saw how fascinating the diamond industry was and wanted to open up access to a broader segment. Recognizing not many of her peers knew about diamond dealers and traditional jewelers, other than large corporate household luxury brands, she recognized an opportunity in the market. First, she saw how desperately the industry needed more trust and transparency. Secondly, she wanted to protect and preserve this dying craft on New York’s 47th street which the industry depends on.
In an industry that has been historically dominated by men, Lauren, a first-generation diamantaire, established LAURENTI NEW YORK with the intention of increasing trust, transparency, and sustainability. With unwavering vision and determination, Lauren is disrupting with her vision to design innovative, sustainable, and bespoke pieces that are both inspirational and attainable.
When we began our journey in the jewelry industry and couldn’t find a creative solution that met ours, we created our own. We started by creating a rigorous protocol for diamond and gold sourcing that goes beyond current industry practices. Each gemstone is selected for their quality, ethical and environmentally responsible origins.
Laurenti is first and foremost about creation. It’s also about being a profoundly human-driven company committed to creating long-term value for the brand and for society.
With a forward-thinking and long-term perspective, the brand swiftly set out to unlock the future of responsible luxury.
The brand is continuing its traceability efforts by offering clients blockchain-enabled certificates to provide traceability of their jewelry's origin and redefining ownership to real-world assets. We are one of the first fine jewelry brands to offer blockchain-enabled certificates, to provide traceability of a diamond’s origin and ownership. Choosing fine jewelry from Laurenti New York offers unparalleled trust and transparency of your diamond’s provenance. To learn more about our initiative click here.
When we began our journey in the jewelry industry and couldn’t find a creative solution that met ours, we created our own. We started by creating a rigorous protocol for diamond and gold sourcing that goes beyond current industry practices. Each gemstone is selected for their quality, ethical and environmentally responsible origins.
Laurenti is first and foremost about creation. It’s also about being a profoundly human-driven company committed to creating long-term value for the brand and for society.
With a forward-thinking and long-term perspective, the brand swiftly set out to unlock the future of responsible luxury.
The brand is continuing its traceability efforts by offering clients blockchain-enabled certificates to provide traceability of their jewelry's origin and redefining ownership to real-world assets. We are one of the first fine jewelry brands to offer blockchain-enabled certificates, to provide traceability of a diamond’s origin and ownership. Choosing fine jewelry from Laurenti New York offers unparalleled trust and transparency of your diamond’s provenance. To learn more about our initiative click here.
Craftsmanship
For decades, Laurenti's master jewelers have crafted for the world's most selective houses and clients. Today, we bring that expertise direct-to-you. Laurenti pieces are created in New York with a focus on design, quality, and sustainability by our team of master jewelers. Each piece is meticulously crafted to uphold lasting quality for generations to come.
Our Designs
Laurenti New York specializes in timeless, classic, and intuitive pieces that last a lifetime. Our transformative designs allow our discerning wearers to authentically express themselves, and capture life's greatest stories through every piece.
Our materials
We increase our positive impact on people and the planet by designing sustainable jewelry, responsibly sourcing materials, and operating our business efficiently. Our in-house designs are released weekly, in limited quantities, and only manufacture more based on consumer demand to reduce waste.
