Our Story

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Laurenti New York stands as a beacon of luxury for women (and men), offering a curated selection of modern heirlooms and collectibles. Founded by Lauren Petrovic, the brand is rooted in timeless values of quality, innovation, collaboration, and bold creativity.

Deeply cosmopolitan, the brand draws inspiration from 20th Century Design, melding the worlds of fashion, art, and jewelry into exquisite creations that embodies a timeless elegance while embracing innovative and creative practices. We aim to push boundaries and challenge conventional norms within the traditional diamond and jewelry industry, paving the way for the future of responsible luxury.

Our story is one of a vibrant passion and a global yet distinct style, evoked through a modern and elegant aesthetic. Crafted with precision and elegance in mind, the brand celebrates high-quality materials, traditional craftsmanship, and an array of modern heirlooms and collectibles.

About Lauren Petrovic

Founder & Designer

As long as she could remember, Lauren Petrovic loved fashion and dress-up. As a young girl, she recalls climbing the impossibly narrow and steep staircase to the top floor in her grandmother’s home and getting lost for hours, tucked away between infinite boxes of vintage jewelry, velvet pillbox hats, and beautiful beaded gossamer gowns. It was more than a collection of beautiful things; it was inspiration, and a magical collection of life.

Lauren felt the magic of her grandmother’s collections. All of the stories, glimpses of history, and emotions brought alive by these pieces. Today Laurenti New York designs and curates collections that pay homage to the stories that jewelry tells and the emotions it evokes across generations. It brings Lauren back to the days of getting lost in her grandmother’s collection and is a conduit to tell the story of those who have inspired her along the way.

elevate to new heights

exquisite creations

Laurenti New York crafts modern heirlooms and collectables. We specialize in a diverse range of styles and price points that embodies a timeless elegance while embracing modernity. We provide a transformative opportunity for discerning wearers to express themselves and capture life's greatest stories through our creations.

Each design is elegant and captivating that transcends occasions and brings feeling to the everyday. In each collection, you will find a global yet distinct style, rooted in personal storytelling to reflect the your unique individual journey.