Our Story

Laurenti New York stands as a beacon of luxury for women, offering a curated selection of modern heirlooms and collectibles. Founded by Lauren Petrovic, the brand is rooted in timeless values of quality, innovation, collaboration, and bold creativity. 

Deeply cosmopolitan, the brand draws inspiration from 20th Century Design, melding the worlds of fashion, art, and jewelry into exquisite creations that embodies a timeless elegance while embracing innovative and creative practices. We aim to push boundaries and challenge conventional norms within the traditional diamond and jewelry industry, paving the way for the future of responsible luxury. 

Our story is one of a vibrant passion and a global yet distinct style, evoked through a modern and elegant aesthetic. Crafted with precision and elegance in mind, the brand celebrates high-quality materials, traditional craftsmanship, and an array of modern heirlooms and collectibles. 


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