Our Story

Laurenti New York was founded in 2022 by Lauren Petrovic, following years immersed in the heart of New York’s Diamond District — an industry rich in heritage, craftsmanship, and extraordinary material, yet often divided between legacy maisons and a fragmented fine jewelry market.

What Lauren recognized was not a need for disruption, but for trust, transparency and clarity. The standards of fine jewelry — exceptional materials, disciplined design, master craftsmanship — did not need reinvention. They needed reinterpretation for a modern client seeking both meaning and accessibility without compromise.

Laurenti was created to bridge that space: to design timeless, investment-grade pieces of the highest quality, guided by intention and offered with transparency. The house has since built a distinguished bespoke bridal practice alongside its permanent fine jewelry collection, and established partnerships with respected hospitality groups and specialty retailers throughout New York.

At its core, Laurenti remains committed to one principle: that exceptional craftsmanship and luxury should not be distant — it should be deeply human, intentional and personal.

LAURENTI NEW YORK

A Note From the House

Laurenti New York was founded in 2022 on a singular belief: that true luxury is defined by intention and human connection. The house preserves timeless elegance through master craftsmanship, quiet precision, and jewelry designed to be worn, lived with, and carried forward.

The house reflects a distinctly New York point of view — old-world sophistication, quiet confidence, and an understanding that the most powerful things do not announce themselves. Drawing from classical and vintage design codes, Laurenti reinterprets tradition through a contemporary lens, creating jewelry that feels intimate, intelligent, and deeply wearable.

Detail of the Aurelia ring showing rose-cut diamonds and brilliant accents

THE PHILOSOPHY

Permanence Over Performance

Laurenti is guided by a clear principle: value is defined by trust, quality, and longevity.

Every design begins with restraint — fewer pieces, better materials, and decisions shaped by what will remain relevant decades from now. Nothing is created for a moment. Everything is considered for a lifetime.

Luxury, at its highest level, is intentional and deeply personal.

Integrity of Material

Hand wearing a green gemstone ring on a fluffy beige coat.
Diamond with 'Laurenti' branding on a white background

Laurenti works exclusively with investment-grade natural diamonds and carefully selected colored gemstones — chosen for rarity, character, and lasting value.

Many designs feature rose-cut diamonds, a historic cut prized for its soft glow and architectural beauty. Unlike brilliance-driven modern cuts, rose cuts reveal a diamond’s structure rather than disguising it.

Each stone is selected for its integrity — clarity, proportion, and origin fully understood before it enters a Laurenti design.

Materials matter. What something is made of tells its story.
Jeweler holding a diamond ring with a tool in a workshop setting

MASTER CRAFTSMANSHIP

Every Laurenti piece is crafted in collaboration with master jewelers whose work reflects decades of expertise. From refinement to hand-setting and finishing, each step is approached with discipline and respect for the material. Nothing is rushed. Nothing is done for convenience.

Craftsmanship is felt in the weight of gold, the balance of a setting, and the way a piece moves naturally with the wearer over time.

Jewelry made slowly, correctly, and without compromise.

Our Craft

Founded with Intention

Laurenti New York was founded by Lauren Petrovic with a long-term vision: to build a modern jewelry house grounded in trust, discipline, and enduring value.

Her role is to steward standards — of craftsmanship, pricing integrity, and transparency with clients.

Laurenti grows deliberately and with restraint, because legacy is built over time.

For Those Who Choose Carefully

Laurenti clients are not defined by age or occasion.

They are collectors and stewards — individuals who value discretion over display and substance over noise.

They understand that the most powerful luxury is often the least obvious, and that the pieces worth owning are the ones never replaced.

THE PROMISE

A Relationship, Not a Transaction

Working with Laurenti means clarity, discretion, and thoughtful guidance at every step — whether selecting a signature piece, designing something bespoke, or building a personal collection over time.

Trust is the foundation of the house.
It is also its promise.

Laurenti New York is not built for moments.
It is built for lifetimes.

Explore the Collection
Schedule a Private Consultation

Timeline

2021 - Inspiration struck in the Diamond District

Ms. Petrovic’s passion for the industry was ignited when she first stumbled upon New York City's iconic 47th Diamond District. She quickly uncovered the rich legacy and traditions of the industry, and saw an opportunity to bring a fresh perspective to an antiquated industry. Building strong relationships with multi-generational suppliers, gem dealers, and master craftsmen, Lauren immersed herself in diamond sourcing and jewelry design. She was a quick study of jewelry manufacturing, and the market for precious stones.

Early on, Lauren saw how fascinating the diamond industry was and wanted to open up access to a broader segment. Recognizing not many of her peers knew about diamond dealers and traditional jewelers, other than large corporate household luxury brands, she recognized an opportunity in the market. 

2022 - Laurenti New York Launched

Laurenti New York officially launches, bringing a new voice to the fine jewelry world - one centered on traceability, timeless design, and personalized experience. Lauren forges direct relationships with multi-generational artisans, eliminating industry opacity and offering clients access to true craftsmanship.

2023 - Launched Traceability Program

After noticing a lack of trust and transparency, Laurenti started by creating a rigorous protocol for diamond and gold sourcing that goes beyond current industry practices.

Laurenti introduces its blockchain-backed provenance program, becoming one of the first fine jewelry brands to pair digital traceability with fine design click here.

2024 - Deepening Legacy, Expanding Impact

Laurenti also deepened its focus on sustainability and legacy.

  • Hosted its first private pop-up at the iconic Lotte New York Palace Hotel, bringing its bespoke experience to a historic setting and expanding its community of collectors and clients.
  • Launches post-consumer diamond reuse program for custom designs
  • Expands bespoke services with virtual consultations, heirloom resets, and access to rare fancy cuts and fancy colored diamonds.
  • Introduces Women Building Legacy campaign, spotlighting purpose-driven founders and creatives
  • Enters strategic retail partnership with iconic jeweler William Barthman Jeweler, bringing Laurenti’s signature pieces to a broader clientele
2025 - The Future of Legacy

Looking ahead, 2025 will debut Bespoke Archives, a digital feature to preserve the story behind each custom piece, and introduce resale authentication to support long-term value and circularity, while continuing to scale partnerships with impact-driven suppliers and retailers globally.