LAURENTI NEW YORK

A Modern Jewelry House

Our Story

Laurenti New York was founded in 2022 by Lauren Petrovic, following years immersed in the heart of New York’s Diamond District — an industry rich in heritage, craftsmanship, and some of the world's most extraordinary material, yet often divided between legacy maisons and a fragmented fine jewelry market.

What Lauren recognized was a deep call for increased trust, transparency and clarity. The standards of fine jewelry — exceptional materials, disciplined design, master craftsmanship — did not need reinvention. They needed reinterpretation for a modern client seeking both legacy pieces and accessibility without compromise.

Laurenti was created to bridge that space: to design timeless, investment-grade pieces of the highest quality, guided by intention and offered with transparency. The house has since built a distinguished bespoke bridal business alongside its permanent fine jewelry collection, and established partnerships with respected hospitality groups and specialty retailers throughout New York City. 

From its beginning, Laurenti has been guided by a singular conviction: that true luxury is defined by intention, human connection, and the integrity of material. 

A NOTE FROM THE HOUSE

The house preserves timeless elegance through master craftsmanship, quiet precision, and jewelry designed to be worn, lived with, and carried forward.

The house reflects a distinctly New York point of view — old-world sophistication, quiet confidence, and an understanding that the most powerful things do not announce themselves. Drawing from classical and vintage design codes, Laurenti reinterprets tradition through a contemporary lens, creating jewelry that feels intimate, intelligent, and deeply wearable.

Detail of the Aurelia ring showing rose-cut diamonds and brilliant accents

The Philosophy

PERMANENCE OVER PERFORMANCE

Laurenti is guided by a clear principle: value is defined by trust, quality, and longevity.

Every design begins with restraint — fewer pieces, better materials, and decisions shaped by what will remain relevant decades from now. Nothing is created for a moment. Everything is considered for a lifetime.

Luxury, at its highest level, is intentional and deeply personal.

MATERIAL & CRAFT

Laurenti works exclusively with natural diamonds and carefully selected colored gemstones, chosen for rarity, character, and lasting value.

Each stone is selected for its integrity — clarity, proportion, and origin fully understood before it enters a Laurenti design.

Each piece is crafted in collaboration with master jewelers whose expertise reflects decades of discipline. From refinement to hand-setting and finishing, every step is approached deliberately.

Materials matter. What something is made of, and how its made tells its story.

FOR THOSE WHO CHOOSE CAREFULLY

Laurenti serves a global clientele drawn to quiet power and thoughtful design.

They are collectors and stewards — individuals who value discretion over display and substance over noise.

They understand that the most powerful luxury is often the least obvious, and that the pieces worth owning are the ones never replaced.

The Promise

TRUST IS THE REAL ASSET

Working with Laurenti means clarity, discretion, and thoughtful guidance at every step — whether selecting a signature piece, designing something bespoke, or building a personal collection over time.

Trust is the foundation of the house.
It is also its promise.

Laurenti New York is not built for moments.
It is built for lifetimes.

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