This summer, as tennis takes over New York City, we've teamed up with the iconic Lotte New York Palace to offer an unforgettable US Open experience in a way only New York can. Designed for aficionados of the sport and connoisseurs of luxury, Game. Set. Sparkle. is the ultimate Manhattan stay — complete with VIP access to the Palace Invitational, a Laurenti diamond tennis bracelet, Moët & Chandon, and world-class hospitality.
A Shared Language
At Laurenti, we believe luxury is a shared language — one spoken through intention and a relentless pursuit of excellence. It’s about creating experiences that are felt, remembered, shared, and passed on. Our collaboration with the Lotte reflects that shared vision: to create offerings that are as intentional as they are beautiful — crafted to capture and carry forward a story worth sharing.
Where Luxury Meets Sport
The US Open has always been more than a tennis tournament. It is a stage where sport collides with style, where champions set records, and where New York’s dynamic energy is on full display. For Laurenti New York, being part of this cultural moment is about honoring the shared values of excellence, precision, and legacy.
The Laurenti Experience at the Palace
Celebrate sport. Celebrate style. Celebrate storytelling and elegance in their highest forms.
Guests who step into the Palace during the US Open season will be immersed in a world of curated luxury:
Exclusive Tennis Bracelet Showcase – Laurenti’s signature tennis bracelets - modern heirlooms - take center court. Each piece is a symbol of resilience and grace, embodying the spirit of the athletes on the court.
VIP Packages & Private Salons – Select guests are invited to bespoke jewelry experiences in the Palace’s historic Gold Room, where diamonds and champagne sparkle side by side.
Legacy in Motion – With every detail, from the Laurenti ribbon to the Palace’s iconic skyline views, this collaboration underscores that legacy isn’t just worn - it’s built.
A Celebration of Excellence
Just as the US Open champions inspire us with their discipline, endurance, and artistry, Laurenti New York designs each piece to honor the milestones and legacies of its clientele. This partnership with Lotte New York Palace amplifies that vision, ensuring Laurenti remains at the center of culture - where sport, luxury, and legacy converge.
Whether courtside at Arthur Ashe Stadium or in the Gold Room at the Palace, Game. Set. Sparkle. is a celebration of brilliance in every form.
Because every champion deserves to sparkle.
About Laurenti New York
Laurenti New York is a fine jewelry house dedicated to creating modern heirlooms that awaken inner elegance and build legacy. With a focus on ethically sourced diamonds, provenance backed diamonds, and timeless Art Deco-inspired design, Laurenti continues to shape the future of responsible luxury from the heart of New York City.