OUR STORY
Laurenti New York was founded in 2022 by Lauren Petrovic, shaped by years immersed in the world of diamonds and fine jewelry — a world defined by master craftsmanship, trust, and exceptional natural materials.
Through that experience came a deeper realization: people were not simply searching for fine jewelry and engagement rings, but for unique pieces that carried meaning, trust, and permanence. Jewelry connected to memory, milestones, and the way we choose to move through life.
Laurenti was created from that perspective — a modern jewelry house grounded in trust, timeless design, thoughtful guidance, and a deeply personal approach to fine jewelry.
At its heart, Laurenti is about creating pieces that become part of a person’s story — worn through moments, carried through generations, and held onto for years to come.
A PERSONAL APPROACH
As a first-generation in the diamond and jewelry industry, Lauren built Laurenti through years spent earning trust across one of the world’s most relationship-driven businesses.
Working closely alongside dealers, manufacturers, and master craftspeople throughout New York City, her approach has remained deeply hands-on and personal — from sourcing exceptional diamonds and gemstones to guiding clients through meaningful milestones and bespoke creations.
At the center of Laurenti is the belief that the human touch should never be lost. Beyond craftsmanship and design, the house is built on connection — something clients can feel in every piece.
PRIVATE APPOINTMENTS
Laurenti approaches fine jewelry through a thoughtful private experience designed around personal connection and one-on-one guidance.
Whether selecting a signature piece, creating a bespoke engagement ring, or marking a defining milestone, each appointment is approached with care, discretion, and intention.
Through both in-person and virtual consultations, clients are invited into the world behind the piece — from gemstones and sourcing to craftsmanship and design — creating a process that feels deeply personal from beginning to end.
CRAFTSMANSHIP & MATERIALS
Every Laurenti piece is crafted in New York City through close collaboration with its team of master jewelers in the Diamond District.
The house works exclusively with exceptional natural diamonds, gemstones, and precious materials selected for their beauty, rarity, and enduring value.
Guided by disciplined design and meticulous craftsmanship, each creation is designed not simply to be worn, but carried through time.
THE LAURENTI PHILOSOPHY
From the beginning, Laurenti has remained guided by a singular belief: that true luxury is defined not by excess, but by intention, human connection, and the pursuit of excellence.
The house continues to grow through its permanent fine jewelry collection, bespoke bridal business, and private client relationships — while remaining rooted in the values that shaped it from the start.
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