Our Story

Laurenti New York was founded with a single vision: to transform the luxury industry — to move beyond ornamentation and into meaning. 

We envision a world where luxury is not just beautiful, but intentional. At Laurenti, fine jewelry becomes a vessel for self-expression, legacy-building, and personal power. 

Where every wearer feels seen, softened, and strengthened by what they wear — and how it was made. To lead with effortless elegance and substance. 

At Laurenti, we believe elegance is not something you put on — it’s something unlocked from within. 

Lauren Petrovic

Founder and CEO

"To me, the truest expression of Laurenti is feeling empowered to invest in oneself — and to build a legacy that inspires future generations, however that takes shape. Because when you invest in something timeless, you invest in everything that comes after you.” 

Jeweler holding a diamond ring with a tool in a workshop setting

Craftsmanship

For decades, Laurenti’s master jewelers have crafted for the world’s most selective houses and discerning clients. Today, we bring that same uncompromising excellence directly to you.

Every Laurenti piece is designed and produced in NYC by our master craftsmen. We uphold the highest standards of quality in every piece.

Intentionality

Every piece has a reason to exist — thoughtfully designed with soul, responsibly sourced, and made to endure.

Begin your legacy

Crafted with purpose. worn with power.

Every piece is intentionally designed to awaken the wearers inner elegance, to ground them in beauty, and to guide them back to who they are at their core. This is how legacy is built — not only through what we wear, but through what it awakens within us.

learn our mission

Timeline

2021 - Inspiration struck in the Diamond District

Ms. Petrovic’s passion for the industry was ignited when she first stumbled upon New York City's iconic 47th Diamond District. She quickly uncovered the rich legacy and traditions of the industry, and saw an opportunity to bring a fresh perspective to an antiquated industry. Building strong relationships with multi-generational suppliers, gem dealers, and master craftsmen, Lauren immersed herself in diamond sourcing and jewelry design. She was a quick study of jewelry manufacturing, and the market for precious stones.

Early on, Lauren saw how fascinating the diamond industry was and wanted to open up access to a broader segment. Recognizing not many of her peers knew about diamond dealers and traditional jewelers, other than large corporate household luxury brands, she recognized an opportunity in the market. 

2022 - Laurenti New York Launched

Laurenti New York officially launches, bringing a new voice to the fine jewelry world - one centered on traceability, timeless design, and personalized experience. Lauren forges direct relationships with multi-generational artisans, eliminating industry opacity and offering clients access to true craftsmanship.

2023 - Launched Traceability Program

After noticing a lack of trust and transparency, Laurenti started by creating a rigorous protocol for diamond and gold sourcing that goes beyond current industry practices.

Laurenti introduces its blockchain-backed provenance program, becoming one of the first fine jewelry brands to pair digital traceability with fine design click here.

2024 - Deepening Legacy, Expanding Impact

Laurenti also deepened its focus on sustainability and legacy.

  • Hosted its first private pop-up at the iconic Lotte New York Palace Hotel, bringing its bespoke experience to a historic setting and expanding its community of collectors and clients.
  • Launches post-consumer diamond reuse program for custom designs
  • Expands bespoke services with virtual consultations, heirloom resets, and access to rare fancy cuts and fancy colored diamonds.
  • Introduces Women Building Legacy campaign, spotlighting purpose-driven founders and creatives
  • Enters strategic retail partnership with iconic jeweler William Barthman Jeweler, bringing Laurenti’s signature pieces to a broader clientele
2025 - The Future of Legacy

Looking ahead, 2025 will debut Bespoke Archives, a digital feature to preserve the story behind each custom piece, and introduce resale authentication to support long-term value and circularity, while continuing to scale partnerships with impact-driven suppliers and retailers globally.

For those who build legacy

Our jewelry celebrates those who are building legacies of their own. Our clients are founders, creatives, mothers, sons, daughters, innovators and visionaries. They don’t just wear Laurenti jewelry — they build with it.

Whether they’re marking a milestone or beginning a new chapter, Laurenti honors the brilliance of their journey with pieces that become a symbol of power, softness, self-expression, and intention.

Begin your legacy

Your story deserves a legacy piece. Start your journey with Laurenti - book a private viewing or begin your bespoke design today.

  • 18K Vermeil Diamond Toggle Necklace by Laurenti New York