Douglas Neves x Cruzeiro Mine - Exploring a World Beneath, Leading a G

#22: In this episode, Lauren Petrovic sits down with Douglas Neves, CEO of Brazil’s renowned Cruzeiro Mine. A family-run gem operation founded in 1940 is now one of the most prosperous gem operations in the world. While being the third generation leading the mine, Douglas shares his remarkable journey in the industry, highlighting the intricacies of mining one of the world’s most prosperous mines. As Douglas puts it, it’s truly a combination of local knowledge, intuition, and science. Known for producing top-quality gemstones like tourmaline, quartz, morganite, aquamarine, and rubellites, Cruzeiro Mine has become a global leader in the industry. Through their recent partnership with IGI, they aim to enhance traceability and transparency in the gemstone sector.

Timestamps:

[0:00] Introduction

[1:57] Unique Qualities of Cruzeiro Gemstones

[5:21] The Ethical Mining Process

[8:07] Day-to-Day Operations in the Mine

[8:32] Intuition in Mining

[11:40] Transparency in Sourcing and Production

[15:15] Building Relationships with Jewelers

[16:34] Advice for the Next-Generation Leading with Responsible Luxury

[18:02] The Philosophy of Responsible Luxury

Guest Speakers: Douglas Neves, CEO of Cruzeiro Mine

Website: https://cruzeiromine.com/